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Does your website need a magic act

2008-12-08T14:47:00.001-08:00

Hello there! We the business team at www.translationpeople.com would like to share a very insightful and interesting article with you. One that can potentially help you to make big improvements to your website. We thank our friends at www.sterlingcreations.ca for passing this along to us. Above all, we extend heartiest congratulations to our president Donna J Jodhan on her recent Unsung Heroes award from the United Nations. We are very proud of you Donna! You can read more about Donna's award ceremony at http://www.toronto.ca/diversity/intl_day_disabilities.htm

As this will be our final blog for the year, we take this opportunity to wish you a very merry Christmas, happy holidays, and happy New Year.
We'll be back in January!

Does Your Website Need a Magic Act? ?
By Jerry Bader (c) 2008

In preparation for an initial meeting with a new client, we were asked to preview their website to see if we could come-up with some ideas for re-branding the company, and invigorating product sales.

The client was suitably impressed with our thoughts but there was one problem, the product line that we stressed was not the focus of the company. The client explained that despite the fact most of their current website was devoted to a particular product line, it was not the product that differentiated them from the competition, nor was it the product that made them the most money. Once this was explained our entire focus shifted, and we were able to develop a website concept, and webmedia presentation that focused attention where it belonged.

The experience drove home the fact that many websites confuse potential customers by inadvertently leading audiences down the wrong path, hindering profitable sales rather than promoting them.

Pick A Card, Any Card

Most companies sell a variety of products or services, but they are not all created equal, some are more important, and more profitable than others. At the heart of any website design project is the underlying goal of attracting attention, and directing that attention to the product, service, or concept that is being marketed. In that regard, an effective website sales presentation is a lot like a magic act.

The PsyBlog, Understand Your Mind, recently published an article entitled, "Psychology of Magic: 3 Critical Techniques," in which they reported that the Association for Scientific Study of Consciousness held a conference called "The Magic of Consciousness Symposium" where cognitive neuroscientists and psychologists heard an enlightening series of well-known magicians explain the psychology and techniques behind magic acts.

What cognitive scientists have come to realize is that after hundreds of years of experimentation before live audiences, magicians have mastered a series of highly effective cognitive techniques that need to be studied, a realization that should not elude any serious marketing manager, since the essence of any effective sales presentation is cognitive learning, defined by MedicineNet.com as "the process of being aware, knowing, thinking, learning and judging."

Psychological Mind-bending Techniques

In simple terms, magicians use a series of psychological mind-bending techniques, to convince audiences to believe in something that is simply not possible; so imagine how powerful and persuasive a sales presentation could be by using these same techniques to deliver a presentation where the product or service actually performs as advertised.

We are not talking about cheating people, or misrepresenting products, but rather teaching people the benefits of an offering by focusing attention, sharpening awareness, and altering perception, the three main ingredients in any convincing magic act, and any effective sales presentation.

Focusing Attention, Sharpening Awareness, Altering Perception

The problem of attention is three-fold: people are impatient due to lifestyle demands, socialization, and neural hardwiring. Business pressure and modern life-styles put a premium on the amount of time people will invest in learning what you have to say.

Web audiences have been raised on quick-cut music videos, action movies and video games, and as a result are socialized at an early age to make snap-decisions on minimum input.

At the same time our brains employ a hardwired, leap-of-logic, pattern recognition survival mechanism that induces quick decisions on what is important and what is seemingly irrelevant.

With an audience predisposed to hair-trigger decision-making, the ability to attract, hold, and direct attention is vital to effective Web presentation, a skill-set refined by magicians over years of practice.

One of the three techniques mentioned in the article "Psychology of Magic: 3 Critical Techniques" is 'psychological misdirection, a technique illustrated in an illusion called the 'vanishing ball trick,' performed by Dr. Gustav Kuhn of York University.

The 'Vanishing Ball Trick'

A ball is tossed into the air and caught with one hand while the magician follows the flight of the ball with his eyes. The movement is repeated several times establishing the trajectory of the ball, then on the final toss the magician doesn't let go of the ball but repeats the same arm motion and eye movement, following the imagined flight of the non existent ball. What the brain registers is the ball disappearing in mid flight.

Evidently there is a tenth of a second delay between what the eye physically sees and what the brain registers. This could be a fatal human flaw if what is in front of us is a hungry tiger rather than a magician. That tenth of a second lag could mean the difference between life and death.

As a consequence the brain has developed a sophisticated pattern recognition process that fills in the blanks. We recognize a series of events and leap to the conclusion that something is going to happen. In this case that something is the flight of a ball, a cognitive pattern established by the magicians repetitive arm and eye movements.

Sales Presentations Are Exercises In Teaching New Behaviors

A sales presentation is nothing more than an effort to teach an audience a new learned behavior - buying the product, service or concept being presented. This can only be achieved if a presentation focuses viewer attention on a single concept, and repeats that concept so that it becomes a recognized pattern.

A sale's audience like a magician's audience must be sold on the presentation. Each audience starts off being both cynical and resistant, but a good magician like a good salesman will repeat the presentation several times, each time varying it slightly in order to overcome each potential objection, what magicians call 'closing the doors' and what advertisers call a marketing campaign.

The ad nauseam repetition of television commercials is nothing more than an attempt to teach the viewing audience a new set of behaviors, so that they will recognize the pattern and respond in the right circumstances - we are all network television's version of Pavlov's dogs.

Entertaining Clients is Serious Business

The best commercials are the ones that are based on a thematic series (the Mac commercials are a great example), with each spot over-coming a single objection, ultimately teaching the audience a new learned purchasing behavior. Your website is your communication channel, capable of delivering programming content that alters behavior, and forms new purchasing patterns.

The trick is to keep your audience interested long enough to establish the new intended pattern of behavior. Business owners have to get past the notion that entertaining presentations are somehow non-functional. Entertaining clients is serious business.

Website presentations must attract, focus, and hold viewer attention by delivering an entertaining series of performances that establish patterns of behavior by clever repetition that overcome objections using verbal and visual repetition.

Conclusion

The psychological principles employed by magicians are very similar to the ones used in effective sales presentations. The Internet is capable of delivering the kind of compelling video and audio webmedia that changes audience behavior and purchasing patterns. Business must get rid of the digital flip charts and start communicating effective, meaningful presentations that deliver magical results.

About The Author
Jerry Bader is Senior Partner at MRPwebmedia, a website design firm that specializes in Web-audio and Web-video. Visit MRPwebmedia.com, 136Words.com and SonicPersonality.com. Contact at info@mrpwebmedia.com or telephone (905) 764-1246.

Donna J Jodhan is the president of Sterling Creations
Now you can view blogs and editorials written by Donna at:
http://numpadplus.com/blog/?page_id=7 (access and accessibility)
http://www.accessibilitynews.ca/acnews/editorials/donna.php (accessibility issues in Canada)
http://www.accessibilitynewsinternational.com (accessibility and disability issues on the international scene)
http://www.onestopbookcafe.com (under the café talk link)
http://www.untappedwealth.com/businessdesk.html (important answers to consumers concerns)
http://www.sterlingcreations.ca/magazine.html (monthly editorial)
http://www.sterlingcreations.ca/blog/blog.html (blogs for language professionals and special needs business consultants)

The longest crisis ever

2008-12-05T08:07:00.001-08:00

Greetings! I'm Mark Micheau, manager of translation services at www.translationpeople.com.
Today, I would like to start by extending our warmest congratulations to our esteemed president, Donna J Jodhan, for her well deserved award. On December 03, Donna was awarded the unsung heroes awarded as part of the United Nations International day of the disabled. We all watched and applauded as Donna modestly accepted her award and today we salute our president.
My final blog for this year has to do with how Singapore is dealing with the present economic crisis and I think that it is a strategy that is worth examining. There is no doubt that many countries are desperately trying to find ways to deal with this but we feel that it is worth looking at what Singapore is doing to cope.
I would like to close by wishing all of our readers a very joyful Christmas. Joyeux Noèl and Feliz Navidad.
See you early in January.
I'm Mark Micheau.

Time now for our news roundup.
Home business opportunities, Internet business opportunities, small business opportunities, business opportunities in Asia
Breaking news! 20 Best Business Schools: Traditional and Online

        20 Best Business Schools: Traditional and Online
        By David Peralty
        With a growing number of distance learning opportunities, the Fuqua School of Business at Duke University, is an elite graduate business program with a stellar reputation. Focusing on executive financial education, Fuqua has a number of ...
        College Crunch -
http://www.collegecrunch.org/

        Web Meets World: Participatory Culture and Sustainable Living
        By admin
        The VCs, business leaders and entrepreneurs at Web 2.0 Summit had their entrepreneurial Spidy Senses (as John Battelle calls them) tuned to the challenges and opportunities of Web Meets World. Some of the winners of the Web 2.0 Launch ...
        UgoTrade -
http://www.ugotrade.com/

        General PT Resources, Part 1
        By grandpa
        Sometimes they were right. Usually not. GARY SCOTT does a lot of seminars and net business training which apparently pays off for many. He specializes in both internet business and import-export opportunities. www.garyscott.com ...
        Vera Verba -
http://www.veraverba.com/blog/

        The longest crisis ever?
        By El Lobo Loco(El Lobo Loco)
        'When people are unemployed in Singapore and business elsewhere is weak, why not develop extra capital locally?' he says. 'Crisis means opportunity,' he adds. 'If we have less retrenchment and more training than other countries, ...
        News Clips -
http://heresthenews.blogspot.com/

        [a business opportunity] Digest Number 44174
        By thedeb(thedeb)
        We are a legitimate company, offering legitimate work-from-home data-entry job opportunities that have proven success and that we stand behind 100% with our satisfaction guarantee. We have guided thousands of team members to success ...
        You Got an iDea ? -- more TESTING ... - http://yougotanidea.blogspot.com/

        Star-struck: Some Silicon Valley Indian techies are investing in...
        San Jose Mercury News - CA, USA
        While broadband penetration in India is only about 5 percent now, Patel sees opportunities in digital entertainment in the South Asian country. ...
Read more at:
http://www.mercurynews.com/ci_11063837?source=most_emailed

        Customer service is key in tackling economic downturn: 2008 Luxury ...
        MoodieReport - London,UK
        The proceedings took place at the May Fair Hotel in London on 20 November 2008 and spelled out the opportunities that remain open to brands in the emerging ...
Read more at:
http://www.moodiereport.com/document.php?c_id=16&doc_id=19250

        A Springtime of Possibility
        Communist Party USA - New York,NY,USA
        To be sure, we haven't entered a post-racial era, but the opportunities to further weaken racist ideology and to tear down the institutional barriers that ...
Read more at:
http://cpusa.org/article/articleview/994/1/154/

        The LPG Mafia has made My country a Valley of Death! CHRONY ...
        By palashbiswaskl
        NRIs look forward to new business opportunities in a globalized India. English-language (or even local language) media outlets who expect globalization to increase advertizing revenues have also been eager supporters of globalization. ...
        Palashbiswaskl's Weblog -
http://palashscape.wordpress.com/

        See How Easily You Can Qualify For a Home Loan
        By sexy girl(sexy girl)
        and I was chasing off on several different home-based business opportunities at the same time (exhibiting the dog in a meat market syndrome, I suppose) and not focusing my efforts enough to be successful at any single one of them. ...
        Top 100 Baby Boy Names -
http://top100-baby-boy-names.blogspot.com/

        Caprock Analytics Stock Ratings
        By Admin
        The Company also serves a small number of members who are dually eligible under both the Medicaid and Medicare programs. Molina Healthcare conducts its business primarily through nine licensed health plans in the states of California, ...
        Stock-Net.com -
http://stock-net.com/

        Southern Methodist University Cox School of Business - www.tenaday.in
        By cat2009india
        Cox has excellent relations with many business leaders in this region. Networking with these leaders is highly encouraged, and the school gives students adequate opportunities to do so. Finance. The small number of students in our ...
        TenADay's Blog -
http://blog.tenaday.co.in/

        Mumbai India Map
        By admin
        Mumbai's business opportunities, as well as its high standard of living, attract migrants from all over India and, in turn, make the city a potpourri of many communities and cultures. ...
        Prime Writer: Charisse Van Horn -
http://www.primewriter.com/blog/

        "Home Business" Opportunity Work at Home Youtube & Google
        By admin
        All you need to run a successful business from home in the UK. Business Ideas, Commission Opportunities,Essential Products and Services, Advice and Links. Home Business Ideas - The Best Working From Home Ideas that YOU ...
        Business and Employment -
http://www.associate.asia/

        GETTING RICH YOUR OWN WAY part 11
        By Take Apart In New Life(Take Apart In New Life)
        9. An excellent way to find new products or services is to read magazines such as Entrepreneur, Inc. , Money , Fortune, Forbes and Business Week. Read magazines where people advertise new products, services or business opportunities. ...
        Become Madani's Social Life -
http://madanilife.blogspot.com/

        [a business opportunity] Digest Number 44210
        By thedeb(thedeb)
        We are a legitimate company, offering legitimate work-from-home data-entry job opportunities that have proven success and that we stand behind 100% with our satisfaction guarantee. We have guided thousands of team members to success ...
        You Got an iDea ? -- more TESTING ... -
http://yougotanidea.blogspot.com/

Asian languages on the West coast Japanese, Chinese, Korean, and Vietnamese

2008-12-05T07:51:00.001-08:00

Top of the day to you! I'm Donna J Jodhan, president of www.translationpeople.com.
Today, I would like to shine the spotlight on our very exciting and interesting West Coast.
As today is my last blog for the year, I would like to take this opportunity to wish everyone out there a very Merry Christmas, Joyeux Noèl, and Feliz Navidad!
See you in January.

Asian languages on the West coast Japanese, Chinese, Korean, and Vietnamese

I'd like to give you some important pointers today with regard to which languages you should be looking at when it comes to providing translation services right here in America, specifically for the West Coast. The first thing for you to know is that the translation industry is very much alive and well in America. The second thing for you to know is that on the West Coast, the translation industry is booming and ticking along at a very fast clip.

As things stand today, the West Coast has become home to literally millions of immigrants from Asia and will continue to be so for many foreseeable years to come. Immigrants from Japan, China, Korea, and Vietnam continue to make the West Coast of America their home and in addition, they continue to establish important business links between the West Coast and their original homelands. The picture looks something like this:
We have millions of persons migrating from Japan, China, Korea, and Vietnam to our West Coast. They come bearing a lot of experience, skills, and funds to set up themselves in their new home. They are determined to become good Americans but at the same time they are also determined to retain links to their countries of birth. They need translation services in order to obtain their objectives. So, they need translation and foreign language services and many translation agencies on the West Coast are primarily providing translation services in the languages mentioned above.

This picture could be used by many Americans to their advantage as follows: Why not learn one of these languages as your second language and in so doing you can use your skills to enter professions such as translation, transcription, foreign language interpretation, foreign language teaching, and as foreign language writers, proofreaders, and editors. You see, there are practically hundreds of thousands of opportunities beckoning. I know that the economy is very volatile at the present time but please keep this in mind. We need global trade and immigration to continue in order to support our economies and these two variables will always be needed in order to stabilize and help expand our global economy.

I would like to close by giving you a reference to investigate.
        Asian Languages — by GOIHATA SL
        By admin
        The Asian languages, particularly Japanese, Chinese, Korean, and Vietnamese, represent a significant part of the translation industry in the United States, especially on the West Coast. Some agencies specialize in only Asian languages ...
        Free Articles -
http://www.126126.info/

If you require translation services then please visit www.translationpeople.com
I’m Donna J Jodhan wishing you a terrific day.
Donna J Jodhan is the president of Sterling Creations
Now you can view blogs and editorials written by Donna at:
http://numpadplus.com/blog/?page_id=7 (access and accessibility)
http://www.accessibilitynews.ca/acnews/editorials/donna.php (accessibility issues in Canada)
http://www.accessibilitynewsinternational.com (accessibility and disability issues on the international scene)
http://www.onestopbookcafe.com (under the café talk link)
http://www.untappedwealth.com/businessdesk.html (important answers to consumers concerns)
http://www.sterlingcreations.ca/magazine.html (monthly editorial)
http://www.sterlingcreations.ca/blog/blog.html (blogs for language professionals and special needs business consultants)

Time now for the news roundup.
Opportunities for language translators plus more
Breaking news! Google helps break the language barrier

        Moka Allows Skype IM Users to Translate Text Messages from English ...
        By Andrew Green(Andrew Green)
        Communicating Chinese, Spanish and English just got a full lot easier with the set up of a multilingual chat service for Skype, named Moka Chat. Moka, the primier supplier of mobile language translation and communication services, ...
        Instant messaging world -
http://messaging-world.blogspot.com/

        Babylon Pro 7.0.3.26
        By cisco9904
        Babylon's text translation is available in the following languages: English, French, German, Spanish, Italian, Portuguese, Japanese, Hebrew, Chinese (Traditional), Chinese (Simplified), Dutch, Russian, Korean, Turkish, Arabic, Farsi, ...
        Warez Dominator :: Dominating... -
http://warezdominator.com/

        New Software & Coupons: 24-Nov-2008
        By Fund your software(Fund your software)
        IParot Phrase Spanish for iPod/iPhone (Windows) 20% discount coupon Translate English to Spanish instantly. iParrot sets a new standard for instant multi-language translation software. Designed exclusively for the iPod/iPnone/Apple TV, ...
        Find your Software and Coupons -
http://findyoursoftwarecoupon.blogspot.com/

        Career Opportunities at IMF
        By admin
        We are also looking for Freelance Translators for Arabic, Chinese, English, French, Portuguese, Russian, and Spanish working from their current country of residence. English is the working language of the IMF.
        Jobs in Africa -
http://africanloft.com/job/

        Gtalk translation Bot ???????????????
        By yehtut(yehtut)
        Gtalk ??? translation bot ??????????????????????? ?????????????????????????? English ?????? ??????????????????? ???????????????? ???? ...
        trying to catch up the surprises -
http://yehtuthl.blogspot.com/

        Chinese Pinyin - Translation of an address -
        By hsknet2net
        mulin -. I’ve taken 2 semesters of Chinese, so I have some basic knowledge and understand quite a few characters. I need an English translation for an address in China. Addresses aren’t as easy to translate as I thought! ...
        HSK -
http://hsk.net2english.net/

        International approach to search
        By Animefaniac(Animefaniac)
        If everything else fails, we provide cross-language translations based upon Google's translation technology described in this blog post. We will translate your query to English, search English documents on the web, and translate the ...
        Animefaniac -
http://animefaniac.blogspot.com/

        2D ZWCAD Exceeds 150000 Licenses
        By MI news(MI news)
        Various language versions including Chinese, English, Japanese, Czech, Spanish, and Polish have already been implemented to meet the requirements of customers all over the world. Now, a burgeoning number of CAD developers are using ...
        CAD CAM News -
http://www.cadcamnews.in/

        Bible Works 8
        By Bibbiablog Team
        We are pleased finally to include Bibles in Chinese, Korean, Japanese, Thai, and Arabic! Old Testament Pseudepigrapha (Greek) We now include the Greek text and modern English translation of the Greek OT Pseudepigrapha. ...
        BIBBIABLOG -
http://www.bibbiablog.com/

        Google helps break the language barrier
        La Prensa - Toledo,Ohio,USA
        In an effort to globalize, search engines are beginning to utilize language translators for companies that are trying to reach new markets. ...
Read more at:
http://www.laprensatoledo.com/Stories/2008/112808/Google1.htm

        WANT GERMAN AND RUSSIAN TRANSLATORS by passionwriting07
        By freelancer
        Chinese/Spanish/French/German/Arabic/Russian Language Translation & Content by bioenable We require conversion of approx 1500 words English document... Related freelancer jobs project posts.
        Freelancers jobs blog -
http://www.freelancer-job.com/blog/

        Our international approach to search and Transgender Remembrance Day
        By Lees
        If everything else fails, we provide cross-language translations based upon Google’s translation technology described in this blog post. We will translate your query to English, search English documents on the web, and translate the ...
        Google Adsense College -
http://www.ggads.org/

        Early New Year’s resolutions
        By Werner Patels
        I have not used it ever since, because some of those completely useless advisers told me then that there wouldn’t be a market for Japanese-to-English translations. Chinese was fine, they said, as were Eastern-European languages (well, ...
        Tout Le Monde Est Fou Sauf Moi -
http://wernerpatels.wordpress.com/

        Frengly : Translate Text Online
        By asssa3000
        The Frengly will then simultaneously translate and give translation. Translate text to and from Arabic, Bulgarian, Chinese (Simplified), Chinese (Traditional), Croatian, Danish, Finnish, English, French, Hindi, Greek, Korean, Norwegian, ...
        MakeUseOf.com -
http://www.makeuseof.com/dir/

        Daily Dose: 11/26/08
        By AsianWeek Staff
        The director of Instituto De Cervantes, the Spanish cultural center in Manila, says they constantly receive requests to provide translators not just for call center jobs but also for translation of transcripts of records, ...
        AsianWeek -
http://www.asianweek.com/

Three Hot Trends to Watch Out For

2008-12-02T02:44:00.000-08:00

Hello there! We at www.translationpeople.com are pleased to bring you some good news today.
How would you like to get a jump start on the next few months? Yes, a jump start and we have some very important tips that will help you to do just that.
We thank the research team at www.sterlingcreations.ca for passing this along to us.
Have a great day.
Your Translationpeople team

Three Hot Trends to Watch Out For
By Michel Fortin (c) 2008

Since the new year is right around the corner, bloggers and marketers alike are posting their predictions as if a psychics convention has come to town.

So in keeping with that tradition, I'd like to post a few of my own. But unlike those who post their predictions in point form, I won't make a specific líst but rather share with you some of my thoughts.

(Near the end, however, this post will culminate in what I believe will be three major trends to watch out for and dive into, if you want to make some serious money in 2008 and beyond.)

First off, let me state that you may or may not agree with me on these. But something is definitely going on right now that points to these three trends. All the clues are pretty evident, and you've probably seen some of these yourself.

What I'm talking about is...

... Internet marketing is correcting itself.

When the stock market tumbles, short of a full-on crash, they call it a "correction." Sometimes it happens precipitously. Other times, it takes place over a period of time.

Likewise, I believe that Internet marketing, right now, is going through a similar correction. It may not be as precipitous as the stock market, but it's indeed quite significant.

To explain what I mean, let me back up a bit.

If you've read Geoffrey Moore's "Crossing The Chasm", then you understand the product adoption curve. (In marketing and academic circles, they call it the "Diffusion Process.")

In plain English, it means that new markets go through a certain adoption process that looks very much like a bell curve.

At first, new products are consumed by the innovators and early adopters (i.e., niche and early markets). They're the type of people who buy new things the moment they come out.

Then, they are consumed by the majority (i.e., mainstream markets, at the top of the bell curve, where products get widely adopted by the majority of people).

Finally, the laggards make up the late markets. They usually wait until everyone else has tried the products, which are no longer new.

According to Moore, between the niches and the mainstream, there's a gap. A chasm, as he calls it, especially with technology. It's where things seem to slow down once a product has saturated the early markets.

But then, after a while, something happens.

The product, if and when it crosses the chasm, enters the mainstream (often called the "middle" or just the "majority"), and becomes widespread.

This is where the bulk of the market lies (about 68% of the market pie, according to studies). And often, it happens fast. Very fast. (For example, Moore's follow-up book, "Inside the Tornado," explains this in detail.)

What does this mean in terms of Internet marketing?

It means that the geeks (e.g., the risk-takers, innovators, Internet enthusiasts, and the like) are the first ones to penetrate the Internet market. They set many precedents that shape the way we do business, whether it's through a new method, software, business model, or teaching.

(That's why we often call them "gurus.")

We've seen this happen. Top marketers have entered the market, sold many a product, and made massive amounts of money. But now, things are starting to change. We're hitting - if not crossing - the chasm.

One obvious piece of evidence is the recent flurry of "death of" reports. Whether they're meant to promote something or not is a moot point.

Clayton Makepeace listed his own predictions recently , and I not only agree with them wholeheartedly but also view them as part of this crossing of the chasm. To me, the most salient point is that only 18% of the world's population is online - but it's growing at a rapid rate, particularly in Asia.

If you don't believe me (or even Clayton), watch this video:

http://www.ted.com/index.php/talks/view/id/92

It's a presentation by a statistical researcher about income distribution around the globe, and how quickly some countries are growing in terms of wealth and gross national product, once the Internet enters them.

In short, the video shows that the Internet, while still in its infancy, is growing at a rapid rate, and that there is hyper-growth occurring right now in Asian and middle-Pacific countries, such as Singapore, India, and of course, China.

Let me put that aside for just a moment, and share with you a few observations. (I will tie all of this together very shortly, I promise.)

Here's a question:

Haven't you noticed lately how Internet marketing seminars are changing?

I mean, for many years seminars were not only filled to the rim but also filled with the usual suspects who seem to congregate there all the time.

I remember going to seminar after seminar, and seeing the same faces over and over again. The same million-dollar marketers. The same "big names." The same expert speakers. And very few newbies or unknowns.

But in 2007, a shift started to happen. Some of those faces are not showing up at seminars anymore. The number of old-timers seems to be shrinking, while new faces are making their appearances for the first time.

With each passing seminar, it seems, the audience is slowly being replaced with new marketers and total newbies - people who are completely new to Internet marketing and even to the Internet in general.

More and more veteran marketers are retiring. Some are leaving the Internet marketing field altogether. Many are no longer attending seminars, speaking at them, or teaching Internet marketing at all.

Is it because the Internet marketing industry is dying or jumping the shark?

Not at all. Quite the contrary, in fact. While some Internet marketers have moved on, many of them have simply refocused their businesses on those three major markets I was referring to earlier.

To give you a hint, let me tell you a true story...

At the last seminar my wife and I attended, I was surprised to see that the vast majority of attendees was completely new. The event was still packed to the rim (and even bigger than before). But many of them admitted to us that this was the first seminar they've ever attended.

In fact, they were so new that, at a previous seminar where my wife and I spoke, we were both surprised by the kinds of questions they asked us.

After speaking on stage and walking towards the back of the room, Sylvie and I were asked questions like, "What is an autoresponder?" Or, "How do you create a text file?" (No joke!)

And it didn't just happen once or twice. It happened many, many times. And it happened at almost every single seminar we've attended or spoke at in 2007.

Now, what does all this mean?

It means several things: Internet marketing is shifting. We are seeing more and more people entering it for the first time. We are seeing less of the successful, seasoned marketers who have made their wealth and moved on.

In other words, what we're seeing is a shift to people who are completely green, entering the world of Internet marketing, and launching a business online for the very first time - with very limited knowledge about it to boot.

And many of the existing, top marketers we have learned from in the last few years have either retired or decided to go after... well... the "majority!" That is, they are going offline.

Yes, offline.

And that, my friends, is the golden key.

More importantly, we're seeing - and we'll see more of - the Asian market, too, entering the Internet marketing sphere.

The more Asian citizens gain access to the web, the more Internet marketing will change, too, to reflect this shift. China, Singapore, Malaysia, Indonesia, and others are definitely going to be forces to be reckoned with.

We're seeing this already.

(Sylvie and I are speaking in Singapore next spring, by the way. Some of these events pack as many as 3,000 people.)

Bottom line, these shifts represent not only a major correction affecting the world of Internet marketing, but also show the three major markets to watch out for in the coming year:

The newbie market; The offline market; The Asian market. And that's my prediction for the new year and beyond. Watch out for these markets. Enter them. Serve them. Or get out of the way.

That said, I do have a few technology-related predictions. (A blog post on new year's predictions wouldn't be complete without them, eh?)

Some of the ones I made last year did come true - and we'll see more and more of them in 2008 as well.

For example, online video will become ubiquitous. The web will become increasingly "widgetized." People will demand for more simplification. And interactivity will become vastly more popular and sophisticated.

But what about some of the major technology companies?

Well, I hate to make those kinds of predictions because Internet marketing is as volatile as the stock market. But I agree that some major acquisitions are in store for the coming year. My guess? Any one of the following...

AOL by Yahoo!;

Yahoo! by Microsoft; Technorati or SixApart (makers of MovableType and TypePad) by Microsoft or Yahoo! (likely to compete in the blogging space against none other than giants WordPress and Google's Blogger); Or Facebook - maybe by Microsoft, Yahoo!, or someone else. Speaking of Facebook, whether or not it does get acquired, it's going to see the same kind of decline in popularity in 2008 that MySpace saw in 2007.

In fact, when my kids got me onto Facebook earlier this year, and I refused at first because I told them I already had a MySpace account, in a pretentious tone they replied, "But Dad, MySpace is soooo last year!"

I think Facebook will face the same fate, I fear. Anyway, there you have it.

Until next time, thank you for your support this year. I appreciate you and wish you a peaceful, healthy, profitable, happy, and prosperous new year!

About The Author
Michel Fortin is a direct response copywriter, marketing strategy consultant, and instrumental in some of the most lucrative online businesses and wildly successful marketing campaigns to ever hit the web. For more articles like this one, please visit his blog at http://www.michelfortin.com and subscribe to his RSS feed.

How To Select An Online Forex Trading Broker System?

2008-11-29T04:04:00.001-08:00

Greetings! I'm Jill Christiansen, manager of writing services at www.translationpeople.com.
I hope that everyone had a very happy and Enjoyable Thanksgiving and today I would like to introduce you to something that could potentially bring you some very interesting and exciting opportunities.
I am referring to: How To Select An Online Forex Trading Broker System?
Many of you may probably turn your backs on this but before you do, I invite you to read our news roundup to learn more. This system can work for you if you give it a chance. At least read on before making up your minds.
I'm Jill Christiansen wishing you a great weekend.

Time for our news roundup of the week.
Home business opportunities, Internet business opportunities, small business opportunities, business opportunities in Asia
Breaking nnews! Bangladesh and Industrial Sector

        How To Select An Online Forex Trading Broker System?
        (0); Biznar for Business Research (0); It's Natural and OK to Want More (0); Flexibility of Small Business Opportunities (0); Stocks drop as data feeds recession fears (0); Currency Magazine Launched (0); Commonwealth Bank In Talks To ...
        Business News -
http://business.cq1.org/

        BTwatch, issue 2008.09 snapshot
        By AB
        It looks today that our global corporate business is still doing well; I think the recession is particularly today focused on Western consumers. " Livingston. He added that the financial situation has also brought opportunities in the ...
        Market Mettle -
http://marketmettle.com/

        Reader Mail #69
        By FSK(FSK)
        Small business owners subsidize their larger competitors via taxes.) You only see people starting "hit home run" businesses, because "small steady income" businesses are not as profitable, due to State restrictions of the market. ...
        FSK's Guide to Reality -
http://fskrealityguide.blogspot.com/

        Bangladesh and Industrial Sector
        By K M Mahmud Hasan
        The ready-made garment industry in Bangladesh is not the outgrowth of traditional economic activities but emerged from economic opportunities perceived by the private sector in the late 1970s. Frustrated by quotas imposed by importing ...
        Ontore Bangladesh - http://ontorebd.com/

              San Diego Union Tribune
        Qualcomm chip shows versatility
        San Diego Union Tribune - United States
        Zeebo will use a business model similar to Amazon's Kindle e-book reader, which includes a built-in high-speed wireless connection without a subscription, ...
Read more at:
http://www3.signonsandiego.com/stories/2008/nov/18/1b18qcom61011-qualcomm-chip-shows-versatility/?zIndex=13781

              Business Wire (press release)
        SMBs in Singapore to Spend US$157M on Printing Needs
        Business Wire (press release) - San Francisco,CA,USA
        AMI's 2007-2008 Singapore Small Business Market Overview and Comprehensive Market Opportunity Assessment and 2007-2008 Singapore Medium Business Market ...
Read more at:
http://www.businesswire.com/portal/site/google/?ndmViewId=news_view&newsId=20081124005109&newsLang=en

        OpenTV Corporation Q3 2008 Earnings Call Transcript
        Seeking Alpha - New York,NY,USA
        I'd like to briefly reduce a few business metrics that evidence strength of our market position and our geographic diversity. In the third quarter, ...
Read more at:
http://seekingalpha.com/article/107625-opentv-corporation-q3-2008-earnings-call-transcript

        John Hussman Buys WalMart Stores Inc., Panera Bread Company ...
        GuruFocus.com - Plano,TX,USA
        Netgear Inc designs technologically advanced branded networking products that address the specific needs of small business and home users. ...
Read more at:
http://www.gurufocus.com/news.php?id=39082

        BlogMS Weekly Articles Published 17th November 2008 to 23rd ...
        By Daniel Good
        Microsoft Dynamics NAV 2009 Puts Business Productivity Centre Stage - 19-Nov-2008 Microsoft Provides Update on Growth Opportunities and Innovation Outlook at Annual Shareholder Meeting - 19-Nov-2008 Microsoft Announces New Zune Pass ...
        TechNet Blogs -
http://blogs.technet.com/default.aspx

        Small Business Newsletter
        By boyas fc(boyas fc)
        WELLS FARGO, UNITED STATES HISPANIC CHAMBER OF COMMERCE HONOR DISTINGUISHED LATINO BUSINESS OWNERS. AT&T to Provide $250000 to Help Improve and Strengthen Opportunities for Diverse, Small Business Owners in California ...
        Boyas F.C -
http://boyasfc.blogspot.com/

        [a business opportunity] Digest Number 44144
        By thedeb(thedeb)
        I Have Researched Thousands Of Business Opportunities And None Of Them Give You The Ability To Earn The Kind Of Income, That This Business Opportunity Does! This Is A Great Opportunity To Earn A Substantial Income, For Free! ...
        You Got an iDea ? -- more TESTING ... -
http://yougotanidea.blogspot.com/

        To Understand the Crisis
        By admin
        (1) Displacement: Some change in economic circumstances creates new and profitable opportunities. (2) Euphoria, or overtrading: A feedback process sets in whereby expectation of rising profits leads to rapid growth in asset prices. ...
        Ivan Komarov -
http://manjerok.ru/blog/

        Have Laptop Will Travel with a HomeBased Business and a Map
        By bestgifts(bestgifts)
        There are so many home business opportunities (some real, some not) that it takes real personal discipline to avoid the scattergun approach...you know, throw enough against the wall and something is bound to stick. In the early going, ...
        Gift Box Templates -
http://gift-box-templates.blogspot.com/

The British picture; immigration and hospitals

2008-11-28T02:03:00.001-08:00

Top of the day to you! I'm Donna J Jodhan, president of www.translationpeople.com.
Today I would like to shine the spotlight on Britain.

The British picture, immigration and hospitals

When it comes to spoken languages, the British landscape has certainly changed and this change is extremely noticeable today. There was a time not so long ago when English was probably the main language being spoken in Britain but with the passing of years this picture has changed and today Britain is home to many spoken languages.

This landscape has changed due to a very heavy influx of immigrants from Europe, Asia, and the Middle East and with this comes the opening up of more opportunities for translators and interpreters. As I along with many other see things, tons of opportunities abound for translators and interpreters to work in such places as hospitals, hotels, restaurants, immigration related centers and departments, and even at schools and universities. For translators, interpreters, and teachers, the future for employment is extremely bright if you can work in more than one language. True it is that our global economy is presently not doing too well, but for translators and interpreters, teachers and writers who can speak more than one language! Your time is now. Immigrants to Britain need your services. The British government needs your services. I am going to leave you with two references for you to review. Both will help to paint the picture more clearly for you.

        Labour And The Tories Have Made Britain A Laughing Stock Example 1 ...
        By Victor(Victor)
        Patients who need interpreters are being given priority by hospital trusts because bosses reckon it's cheaper than having costly translators hanging about. It means that at busy times non-English speakers are instantly shunted to the ...
        Southend-On-Sea -
http://southendpatriot.blogspot.com/

        Familiar voices: Why the linguistic heritage of Britain's ethnic ...
        Independent - London,England,UK
        These languages have a huge part to play within the UK too, with a growing need for interpreters and translators to assist in anything from immigration to ...
Read more at:
http://www.independent.co.uk/student/career-planning/getting-job/familiar-voices-why-the-linguistic-heritage-of-britains-ethnic-groups-s

Time now for our news roundup.
Opportunities for language translators plus more
Breaking news! Demand growing for interpreters in courts, hospitals

        Advertising Buyer Leads
        Portada Magazine - New York,NY,USA
        With over 2 billion people in the world identifying English, Chinese or Spanish as their first language, Moka tries to provide mobile language translation ...
Read more at:
http://www.portada-online.com/html/website/paid/2008/nov17/Advertising-Buyer.aspx

        Demand growing for interpreters in courts, hospitals
        Charlottesville Daily Progress - Charlottesville,VA,USA
        The limited English speakers are provided this service for free. The number of people who speak Spanish in Virginia doubled between the 1990 and 2000 US ...
Read more at:
http://www.dailyprogress.com/cdp/news/local/article/demand_growing_for_interpreters_in_courts_hospitals/31452/

        Moka - Free Translation for Cell Phones
        By Muzzammil Waheed
        Moka is your personal translator, enabling you to easily translate words and phrases back to your phone in the language of your choice ( English, Spanish and Chinese).Type in what you want to say in English and receive the translated ...
        Sizzled Core -
http://www.sizzledcore.com/

        Burton Raffel's Second Try at Translation: A Half-Century and Counting
        By ronhogan
        My little book, Poems From the Old English, was adored by university press editors, but stamped on by scholar reviewers, lost in their world of word-for-word translation. The book was thus rejected by forty-three publishers, ...
        Beatrice.com -
http://beatrice.com/wordpress/

        Language Translation Services Are We Asking Too Much?
        By admin
        ... of language translation, one may find thousands of relative items. Baidu, google, yahoo, etc. are big names of translation services. Chinese to English, Chinese to German, Chinese to Spanish or vice versa, you name it, they have it. ...
        Transhorsa's blog-Your Translation... -
http://www.transhorsa.org/wordpress/

        More links
        By thenonconformer
        World English Bible audio version; World English Bible: Messianic Edition (WEBME); World English Bible Palm databases; World English Bible, indexed; www.scriptures.com; Young's Literal Translation; Zefania XML Bible markup language ...
        2nd Wittness Weblog -
http://wittnessed.wordpress.com/

        2007 The Rosetta Stone+27 kinds of language +10pieces/lot
        Studies show that learning exclusively in the new languagewithout translation as a crutchis crucial if you want to communicate. Grammar drills and rote memorization never develop this skill. Dynamic Immersion helps you think in the ...
        OfferTime RSS - 50 New Arrivals -
http://www.offertime.net/

        20 Idealistic Emails - Day 8
        By Duke
        Speaking the language is one of the first steps in being a functional part of society. Let's stop printing some election ballots in Spanish, or offer GED tests in Vietnamese, or provide a Chinese translator for your drivers license exam ...
        The Daily Duke -
http://thedailyduke.com/

        Professional Translation Agencies For All Your Business Needs
        By KristiAmbrose
        I know this sounds funny, but I have run into it a lot; your doing business with a person, they can 100% write in English, but when it comes to reading the English language its like it becomes a whole other language. ...
        Full text business articles -... -
http://www.content4reprint.com/business/

        Google's Language translation tool
        By Vaibhav(Vaibhav)
        The languages supported are Arabic, Bulgarian, Catalan, Chinese, croatian, Czech, Danish, Dutch, English, Filipino, Finnish, French, German, Greek, Hebrew, Hindi, indonesian, Italian, Japanese, korean, Latvian, Lithuanian, Norwegian, ...
        Internet Technology -
http://internetlabs.blogspot.com/

        Engrish
        By Bill
        Engrish is often created by using round-trip translation, wherein a phrase is translated using the Babelfish service or Google Language Tools into Japanese, then copying and pasting the Japanese text and translating it back into English ...
        facet-award.org -
http://facet-award.org/

        dealing with the parents
        By Ryan
        Apparently, in the English classes in Chinese school, the translation of little is the few/a little sense (I have a little milk) and the progression is taught as little, less, the least. When I marked the latter wrong on a quiz, ...
        Unshuttered -
http://theblackazar.wordpress.com/

        Portable Babylon Pro 7.0.3.26 MultiLang
        By cm3
        Babylon¡¯s text translation is available in the following languages: English, French, German, Spanish, Italian, Portuguese, Japanese, Hebrew, Chinese (Traditional), Chinese (Simplified), Dutch, Russian, Korean, Turkish, Arabic, Farsi, ...
        Popular rapidshare software download -
http://soft-megaupload.com/

        Freeelance Writing Jobs for Wednesday, November 19, 2008
        By Jodee
        Copywriting (up to $40 for 500 words); Category Editors Needed @ Predictify.com; Software Application Help Doc Author Needed; Translation: Japanese to English Report; Native Hungarian Needed for Proofreading; Freelancers Needed for ...
        Freelance Writing Jobs for Web and Print -
http://freelancewritinggigs.com/webandprint/

        Harvest Tools
        By Andy
        Last May I produce the French version of these videos. This past September we added Spanish; October brought us Chinese; and this month¡¦ Arabic! Producing each translation of the videos is a significant undertaking. ...
        Andrew Fish -
http://andrewfish.com/

        Feeding the Curiosity: International Tags
        By jodi church-wagner
        Soon, you¡¯ll be able to check out all the international tags and their bookmarks on Mister Wong in English(en), German(de), Spanish(es), French(fr), Russian(ru), and Chinese(cn). You can try it out now already using the tagcloud or by ...
        Mister Wong-Blog -
http://blog.mister-wong.com/

        Spanish
        By Matt(Matt)
        acuerdo: agreement --Estamos de acurdo con usted. I didn't put the English translation because if I look back I want to be able to read the Spanish and understand how to use the word in a sentence. ¢®Hasta la vista!
        ä² - Yo - Me -
http://nauir.blogspot.com/

What is Internet marketing?

2008-11-25T02:11:00.000-08:00

Hello there! We at www.translationpeople.com are delighted to share a very upbeat article with you today.
Would you like to learn some important strategies about Internet marketing? Would you like to learn how to implement some very important marketing strategies? Well, please read on! This article may very well inspire you to reach for the sky and it comes from a very reliable source.
We thank our research friends at www.sterlingcreations.ca for sharing this with us.
Have a terrific day.
Your Translationpeople team

What is Internet Marketing?
By Daniel Scyphers (c) 2008

Internet marketing is still a complete mystery to a large majority of Internet users. For many users, internet marketing is seen as some foreign area of the web, populated with silly get-rich-quick schemes and unsavory characters ready to rip off the innocent and uninformed consumer at the click of a mouse.

In reality, Internet marketing is populated mainly with hard working professionals promoting and selling high quality brand products by many of the world's Top 500 companies.

Worldwide there are now over a billion Internet users, representing one large global consumer base or marketplace. The total amount of goods sold online has been steadily increasing each year as the Internet gains in both popularity and familiarity. Studies have shown people shop online because of lower prices, a wider selection of products, easier comparison shopping, and many just prefer not having to travel to stores to make a purchase.

Still Internet marketing has gotten a raw deal.

If you mention to any group of professionals that you're an Internet Marketer and that you work full time on the Internet... you will receive some very skeptical looks and more than one arched eyebrow of disbelief.

Regardless of this lingering skepticism, Internet marketing has become a viable alternative for many disgruntled professionals dissatisfied with their working hours or conditions. It has become a viable alternative for many people from all walks of life. From the college student to the bored housewife to the retired doctor... all are enjoying a part time or full time income from the comfort of their homes.

And since the Internet is now practically available to everyone, anywhere in the world - Internet marketing is a level playing field. There are many forms of Internet marketing. There are many online business models you can follow. There are countless ways to earn a good honest income from the Internet. Which path you take will be largely determined by research, work habits, and the time you are willing to put forth.

Here's a quick rundown of the most popular forms of Internet Marketing:

1. The Brick and Mortar Store Online. Most major companies and retail stores have created online versions of their brick and mortar businesses. Even if consumers don't buy online, many use these sites for gathering product information before buying in the real world. A factor many savvy businesses are exploiting in their overall marketing strategies.

2. Online Services. Many service industries have moved online, everything from travel to banking to dating! Again, the Internet can be a profitable extension for any service company.

3. Internet Gurus... Internet marketing has a whole history of pioneers who have forged the methods and techniques of marketing online - opt-in lists, mini-sites, article marketing, pay-per-click advertising, joint ventures... a brief history populated with such names as John Reese, Marlon Sanders, Ralph Wilson, Yanik Silver, Corey Rudl, Ken Evoy and countless others.

A whole new industry has grown around 'How-to' market online, info products, workshops and web seminars - teaching people how to market on the Internet. A marketer creating his own product can prove very productive - as seen by John Reese's 2004 launch of Traffic Secrets, which earned over a million dollars in one day. (Without a penny of paid advertising!)

4. Online Advertising and Pay-Per-Click advertising such as those offered by Google Adwords and others, presents another viable marketing route. Keywords (the exact words typed into a search engine) fuel a large portion of the web's activity. Keyword marketing has become a major driving force behind most of the economic transactions on the web. This is a very lucrative sector for those Internet marketers who know exactly what they're doing.

Then there is the whole section of SEO experts and consultants who command high prices for positioning companies or products in the top positions on the major search engines. Acquiring organic Top 10 search results will greatly determine the profitability of your online product or company.

5. Affiliate Marketing. One of the least understood, yet one of the most profitable forms of Internet marketing is affíliate marketing. An online marketer can join any affíliate program and promote its products or services on the Internet. You market the products, find customers for the company and receive a commission for each sale you make from your marketing efforts. These commissions can run anywhere from 2% to over 75%. One affíliate click can earn you anywhere from a few cents to several hundred dollars.

Major third party affíliate programs or companies such as Commission Junction, Clickbank, LinkShare, Amazon, Shareasale... act as a brokerage or go-between, representing thousands of Top Brand companies such as Sony, Apple, Dell... to online affíliate marketers. Marketers can join a program such as Commission Junction or LinkShare and be able to promote and market hundred of top quality products or services online. They can consolidate their affíliate marketing through these third party programs.

Perhaps the most common business model for the majority of online marketers is the last example, or a combination of advertising and affíliate sales. Many work-from-home professionals have adopted this business model. They have created a site or sites on the topic that interests them and of which they have or have gained some expert knowledge.

Once these sites become established and gather a large amount of targeted web traffíc each day, making a nice income can only be a matter of putting the Google Adsense code on their pages and placing a few appropriate affíliate links on their sites.

The more traffíc these marketers deliver to their sites, the more income they earn. The more unique content they create, the more income they earn. The more web sites they design, the more income they earn.

What many people outside of the web marketing field fail to realize is that the Internet is a 24/7/365 business. The Internet is always on and working for you. It is automatically producing income for you 24 hours of the day - while you're sleeping, while you're enjoying a nice meal with friends, or even while you're on vacatíon.

Internet marketing can provide you with a lifestyle that is totally liberating - you can live and work anywhere in the world. You can be the boss, set your hours and work from the comfort of your home. Plus your whole online Internet business can be automated so it basically runs itself.

Internet marketing is totally flexible. You can adjust your workload to suit your work habits. Internet marketing is scalable, once you have learned how to make your first dollar; it is only a simple matter of repeating and scaling up what you did to earn that dollar. Computers and the Internet make it just as easy to handle a thousand sales as it is to handle one sale.

As Internet marketing becomes better known, it will gradually earn more and more respect. It will become a well recognized profession that many will aspire to and follow as a life long career. Mainly because Internet marketing will give you the freedom rarely seen in any other profession.

It offers you mobility, a high standard of living, and a working environment that can't be beat. It gives you the freedom to follow your interests and hobbies; all the while turning those interests into viable revenue streams that supports the lifestyle of your choosing.

When it is all said and done, earning a living just doesn't get any better than this.

About The Author
Daniel Scyphers, has been working with internet marketing for six years now, and is steadily making a good income each month with the Independent Profit Center System. http://profitforbeginners.com

Donna J Jodhan is the president of Sterling Creations
Now you can view blogs written by Donna at http://www.numpadplus.com/blog under the access and accessibility category and you can also see her biweekly editorial at www.accessibilitynews.ca/acnews/editorials/donna.php
In addition, you can view her monthly online magazine editorial at http://www.onestopbookcafe.com under the café talk link.
Donna also hosts a weekly feature called important answers to consumers concerns at http://www.untappedwealth.com/businessdesk.html
and her company's free monthly online magazine can be found at http://www.sterlingcreations.ca/magazine.html
She now writes a weekly feature at http://www.sterlingcreations.ca/blog/blog.html